A few decades back if someone would have told us that we will be speaking to robotic assistant every day, and wondering how to optimize for voice search, we would have considered that personal mentally unstable. But take a look today, that mentally unstable person would have been absolutely right.
Do we spend our day without using our voice assistants for a query, no, right? Wanna know the nearest coffee place, or want the recommendation for the best spa place, the voice assistant is your choice for quick search results. Not just you but over 40 billion people are reportedly using voice search assistants to ease their lives.
What Is Voice Search Optimization?
Voice search optimization is a bunch of SEO tactics that alter your content in a way that it will appear more likely in the voice search results. It is the method of optimizing content of the website to appear higher in the SERPs when the query is asked verbally by using oral commands available on the device.
It is really vital for your website to optimize for voice search in order to gain more traffic, this way your website ranks higher in the SERPs. The sooner your website optimize for voice search the better your SEO gets, so it’s a win-win situation.
How To Optimize For Voice Search: 4 Tip To Try
Ready to optimize for voice search, here is 4 methods that can help you do it:
- Optimize for conversational queries
Verbal search queries are varied from standard queries searched by the user. Voice search inquiries differ from regular questions. People talk and type differently; therefore your optimization strategy must reflect that. Someone might write “how to make fried chicken” on a desktop but say, “How do I make fried chicken?” on voice search. Voice search is a conversation, thus these searches differ subtly.
When talking to electronics, users ask questions like relatives or friends. Some vocal requests are more directional than written. Someone may write “recipes for fried chicken,” but using a voice search device, they might say “show me recipes for fried chicken.” Voice searchers command the search apparatus here. Optimizing for conversational inquiries is the key to voice search optimization. Think of audience queries about your pages. People asking how to cook fried chicken might say:
- How to fry chicken?
- The best technique to fry chicken?
- What’s needed for fried chicken?
Consider and optimize these similar queries in your search strategy.
2. Use Long Tail Keywords
Whenever people type their queries in search engines they use short keywords but when they use voice searches they often use natural conversational phrases that are long tail keywords. So, use natural language as much as possible or sounds like human talk that will help to rank your website in search engines. Also, it is important to understand how people speak to voice commands so; it can be easy to make engaging blogs that can match real-life conversations. Voice search is more conversational and questions and many people use natural language while interacting with digital assistants.
3. Generate competitive content
Write top-quality, informative, and appealing content that effectively addresses consumer’s queries. One of the best ways to check your website for voice searches is to test your content by yourself and make it worth the read. Moreover, we also recommend using SEO optimized content while following the key strategies.
4. Create an FAQs Page
If you want your website’s information to be used in voice searches then the best way to make it possible is to create a FAQ page. The FAQs page helps to provide the audience with valuable answers to their questions. For this you have to think about the types of questions your audience can ask and provide them with direct, high-quality, answers to each common search.
5. Use Schema Markup
Using schema markup can effectively improve the site’s overall performance which can result in helping search engines to locate answers to common voice search queries and increase your chance of earning featured snipped placement. Make your content more discoverable through voice search by implementing schema markup, on your website. Schema markup is an HTML site add-on that makes it easier for website crawlers.
6. Monitor your Mobile Performance
Half of the traffic comes from mobile devices, so it is important for any SEO strategy to use responsive site designs. Make sure your website is mobile-friendly and responsive. Moreover, for voice searches many people use mobile phones.
How Voice Search Works
The voice search procedure is straightforward. This is how voice search works.
- Users invoke the voice search device using the key phrase (“Ok Google,” “Alexa,”)
- Users asked a question.
- The voice search device reads the response.
When you ask Google a question on a device like Google Home, it may say, “I sent you a link in your Google Assistant” (or something similar), and then send you a link to the website from which the answer was read in Google Assistant. Siri, on the other hand, stands out.
Conclusion
Sales from voice search are estimated to reach $40 billion by 2024. If you have not invested in voice search optimization for your organization, you are missing out on a significant chance to increase revenue. Incorporate this trend to gain new traffic and increase your customer base. For such and other SEO strategies implementation, contact the experts.
