Colors are the emotions as well as perceptions. The relation of color with each other is irreplaceable. This graphic designing world still relies on natural factors. Here is a guide that helps you understand colors more efficiently.
All About Colors Usage In Graphic Designing
Color Theory
Color theory is the collaboration of science and art with the use of colors. It is the study of the colors interacting with one another to produce creative results that must be eye-catching to human beings. It deals to makes understanding the color properties including the values (darkness or lightness of color), saturation (pureness of color), and Hue (name of the color). The color theory explains how colors match, contrast, and mix can affect physical and psychological human perceiving power.
The Color Wheel
The color wheel is the heart of color theory, it is a schematic diagram that keeps the constant relationship between the colors. It does help the designer to contrast with the understanding of color harmony and create the visuals. The color wheel consists:
- Primary colors: Blue, Red, and Yellow are the only primary colors.
- Secondary colors: Green, Purple, and Orange. The formation of secondary colors is done by the mixture of primary colors.
- Tertiary colors: blue-purple, Red-orange. These colors are a mixture of primary and secondary colors.
Color Harmonies
Color harmonies are the color combinations that work great together. Here are some of the color harmonies mentioned below.
- Complementary Colors: these are the colors located in opposite directions on the color wheel, just like, blue and orange. Using the opposite colors together can give a solid combination and it could be eye-catching if used properly.
- Analogous Colors: these colors are located close to each other on the color wheel, Like, blue-green. Analogous colors give a comfortable vibe.
- Triadic Colors: three colors that are placed with an equal gap on the color wheel palette, like, red, yellow, and blue. Gives a balanced feel.
- Monochromatic Colors: these are the shades of a single color by the adjustment of values and saturation. It gives a gentle, classic, and sophisticated look.
- Split Complementary: this color harmony deals with the basic color combined with two complimented adjacent. It mostly appears as a dynamic palette.
Understanding color harmonies create a good color palette and enhance the process of graphic designing.
Symbolization of Colors
Colors do symbolize emotions and sometimes certain colors have the power to change the perspectives of an individual as the below-mentioned colors have their classified symbolizations.
- White: The white symbolizes purity, cleanliness, and simplicity. It depicts calmness.
- Black: The black symbolizes power and elegance, it also symbolizes death and darkness in Western culture. It depicts wealth and mystery.
- Red: Red symbolizes energy, war, and courage. It depicts anger and love.
- Blue: Blue symbolizes professionalism, wisdom, and trust, it is the color of the ocean as well as the sky. It depicts stability and serenity.
- Yellow: The yellow symbolizes happiness and positivity. It is associated with sunshine and it depicts optimism and warmth.
- Green: The green symbolizes nature, growth, and harmony. It depicts balance, freshness, and fertility.
- Purple: The purple symbolizes royalty and creativity. It depicts rarity, luxury, and elegance.
- Orange: Orange symbolizes excitement and playfulness. It depicts happiness and enthusiasm.
- Pink: Pink is the color used to symbolize femininity and romance. It depicts love and compassion. The pink color is also a sign of good health and atmosphere.
- Gray: The gray color symbolizes seriousness and neutrality, it is associated with sadness and uncertainty. It depicts conservatism and depression.
These colors could have different beliefs and symbolizations according to various cultures.
Tools To Help With Color Selection For Graphic Designing
These tools could be helpful for color selection when you are confused about selecting appropriate and matchable colors for any theme or design.
- Color Palette Generator: This online tool can create color combinations in seconds just by analyzing the colors of your uploaded image.
- Color Contrast Checker: This tool will analyze your color combination and fix it according to the standards.
Conclusion
Having a rich grasp of the field of design is impactful. However, Colors are always needed to enhance things like designing projects, and designing interiors, and even life without colors is like a deadhead. You can design different products and projects with the help of our guide, but if designing is still not your thing, then do contact our Professional Graphic Designers and you will not be disheartened.
