Do you want to grow your business with the most powerful advertising tool out there, none other than Google ads? If yes, then for whom you are waiting? Let’s deep dive into this article on how to start a Google ad for the first time and grow your business from a lower to a higher position.
What is a Google Ads Campaign?
As we all know Google remains the most powerful search engine in the world to effectively reach the market target. Google ads are used to do online advertising of the products and services on Google. They are an important part of a multichannel marketing campaign that helps to make online marketing campaigns provide impressive results for your business. Moreover, by running a strong and strategic Google ad you can connect with a wide audience on Google Maps, YouTube, search result page, and Google Play. Also, Google Ads is considered the PPC (Paid per click) advertising platform to list your ads on Google search engine results pages (SERPs). Google ads appear across Google search results and millions of Google partner’s websites.
How to Start a Google Ad
Running Google ads is the most efficient way to drive organic traffic. The first ever thing you have to do to start a Google ad is to go to Google Ads and tap on Switch to Expert mode to run the ad by your own otherwise Google will take it’s charge. Remember, for this advertising, you need an online account and website to link.
Now you have stepped into the expert mode, you will see a screen where you will be asked for the main advertising goals which are sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion, local store visits and promotions or create a campaign without a goal’s guidance. Also, remember this goal is tied to your advertising campaign and will represent the results you want to see so choose wisely before you intend to start a Google ad.
· Campaign Name
This can be whatever you want because it doesn’t affect your performance. You can choose what you think can be a good choice for your ad. To pick a campaign Google first asks to choose an objective and based on it this will show up the available campaign types that we have mentioned below.
- Search Ads: These are used to show text ads on Google’s search result page.
- Display Ads: They are used as an image that shows on web pages.
- Video Ads: These ads appearbefore or during YouTube videos.
- Shopping Ads: The ads that show up when someone shops on Google.
- App Ads: They use app information to optimize the ads on websites.
- Discovery Ads: The Ads that will help to target a specific market.
- Performance Max Ads: Allows advertising across all types of ads.
In this article, we will explore search campaigns only and if you are new to PPC (Per per click) advertising then we will suggest you start a Google ad with it.
· Settings options
On the next screen, you will have 3 sections to choose from. The first one is to give a campaign name, you have to choose on which network you want your ads to appear and the last one options are display and search. But we are going to start a search Google ad so we will tick the search box and deselect the other one.
· Locations
However, if you don’t want your Google ads to show to the world then you can set your location and language. Your targeted audience can be an entire world or a specific group as a single zip code.
· Bidding
This refers to the amount you are willing to pay for someone to click on your ad. Google will also help you to choose a bidding strategy by asking what type of results you want to focus on. The default choices are Conversions, Conversion value, Clicks, and Impression share. Choose whatever seems perfect for your Google ad.
· Ad schedule and ad Extension
Ad schedule is where you set the time and date to show your ad. This can be based on your budget, business, products, services, and business operating hours. However, you can leave this section for now and move on to another. The final section of the campaign setting is the Ad extension. Here you will get the three primary extensions that are listed below:
- Sitelink Extensions: In Sitelink, you will have four links to send customers to different pages on your website to educate them about the business and offerings.
- Callout Extensions: This helps to highlightadvantages, discounts, and promotions.
- Call Extensions: If your business generates leads or sales by phone then adding a call extension is important. This will show your phone number with your ads and allow customers to directly call you without exploring your website.
· Keywords
The next step to start a Google ad is to create an ad group with relevant keywords. Keywords are an important part of the Google campaign. They help people to search on Google which triggers your ads. Choose relevant Keywords related to your business and targeted audience. Ad groups are a set of related keywords that can be shared on one or more ads.
· Start a Google Ad
Now, that you have successfully set up an ad, you will have to write the descriptions, URL headlines, and display path to show on your ad.
- URL: Adding URL means the page on your website that your ad will link to. The content on the URL should align with the service your ad is providing. However, if you don’t have a specific page for it then the home page is the best option.
- Headlines: Google allows you to show three headlines with the ad and each headline allows 30 characters, so it is important to be creative and concise about your offering. Also, your ad should promote a service or product with a call to action.
- Display path: It is one of the main things to start a Google ad that is a part of the URL and shows with your ad. Use this space to give an idea to customers about where they will reach once they click on your ad. This can be a keyword related to your ad or service.
- Description: Here you can write an depth description for 90 characters about the service, product, or your offering about the business.
· Billing Process
The billing process is finally the last step to start a Google ad. Here Google will give you the option to fund your account with a credit or debit card, or a bank account.
Note: Google ads cost you money every time somebody clicks on one of your ads.
FAQS
Q: How much Google Ads costs?
A: The cost of Google Ads in 2024 is based on the average CPC per industry in the US.
Q: What are the three levels to start a Google Ad?
A: Google Ads have three levels such as account, campaign, and ad group. These levels help advertisers to monitor performance.
Final Thoughts
Starting a Google ad is one of the most effective and popular ways to make your product, service, or business meet the heights. But, you should have the proper knowledge on how to start a Google ad and manage it. Also, knowing the right strategies for a strong and high-performance campaign will help to show the potential your products and services have to offer. Moreover, if you need more SEO services, we have got you covered.
